Schweinehund is an illustration-focused magazine centered on the theme of "Unlust" (lack of desire), developed entirely from scratch as a collaborative group project. I was responsible for crafting the visual identity, which included creating the color palette, directing photography, and producing a video documenting our creative journey. Additionally, I managed the physical production aspects, such as selecting the right paper, binding, and printing house.
The challenge was to create a magazine that visually and conceptually explored the duality of desire and lack there of. We needed to find materials and designs that could effectively convey this theme while allowing illustrators the freedom to experiment. The goal was to produce a high-quality publication that not only addressed the topic but also showcased our collective creativity and craftsmanship.
To achieve this, we chose Fedrigoni's Arena in ivory and Tintoretto Ceylon in cumino, alternating them to symbolize the duality of the project. These uncoated papers, when printed with an Indigo printer, produced a beautiful matte finish that enhanced the illustrations. I also curated a cohesive color palette and captured compelling photographs to complement the magazine’s theme. Working in a collaborative environment taught me the value of teamwork and how much can be accomplished when everyone is aligned towards a common goal. The project’s success was recognized with an ADC Junior Award and two Indigo Design Awards, highlighting our innovative approach and dedication.
