Beltaine is a captivating pagan coming-of-age novel that anchors a broader, immersive experience. Set in the fictional universe of Uphor and loosely inspired by 60s American culture, the story explores themes of friendship, loneliness, and self-discovery. I developed the visual identity and illustrated key moments, integrating these elements into a cohesive campaign that enhances the narrative and engages the audience on multiple levels.
The challenge was to create a cohesive visual and narrative experience that captured the essence of Beltaine. The goal was to convey a sense of wanderlust and the mystical elements central to the story, while ensuring that all visual and digital components worked harmoniously. The design needed to reflect the novel's blend of 60s Americana and pagan influences, enhancing the overall campaign and engaging the audience on multiple levels.
To meet this challenge, I developed a comprehensive visual identity that highlighted two key features: a sense of wanderlust and a touch of the occult. The illustrations evoke exploration and adventure, drawing the audience into the world of Beltaine. The logo and sigils, combined with carefully selected fonts, infuse the design with mystical and pagan elements. This approach ensures that all components—from the narrative to the digital elements—work together to create an engaging, immersive experience. The result is a captivating campaign that not only tells a story but also invites the audience to explore and connect with the world of Beltaine.
