As the Brand and UX Designer for this project, I was tasked with creating a digital presence for Nimbil, a small interior design agency known for its playful minimalism and accessible brutalism. Nimbil needed a website that showcased their innovative designs while providing an engaging and intuitive experience for visitors. This project involved designing the entire site’s structure, content, and visual elements from scratch, ensuring every interaction aligned with their values of creativity, sustainability, and inclusivity.
Nimbil required a website that effectively communicated their unique blend of aesthetics and functionality. The challenge was to create a cohesive structure that made navigation effortless and enjoyable for users. Essential sections like case studies, client testimonials, and contact information needed to be easily accessible to provide a seamless user experience. Additionally, the visual design had to capture the brand’s personality, captivating visitors and conveying the innovative spirit of Nimbil’s projects. The goal was to address these needs while authentically representing the vibrant essence of Nimbil.
To tackle these challenges, I implemented a comprehensive design strategy focused on user experience and brand consistency. I created a streamlined website structure with clear, intuitive navigation paths that guide visitors effortlessly from the homepage to detailed case studies. The homepage features captivating project highlights, a concise introduction to Nimbil, and visually engaging sections on their design philosophy and services. Each case study is meticulously organized, presenting project overviews, challenges and solutions, and tangible improvements, all supported by client testimonials. Visually, I incorporated a harmonious color palette and dynamic elements like rainbow prism reflections, balancing the rugged aesthetic of brutalism with a welcoming charm. These design choices ensure that every visitor to the website experiences the innovative and inviting nature of Nimbil, perfectly aligning with their brand’s identity.
