Web Design
User Experience
Branding

Hey there đź‘‹
I’m a product designer based in Berlin, Germany, passionate about crafting emotion-driven user stories and delivering exceptional human experiences

2024

Alex Birkenstock

Understanding why and how we interact with media and experiences is central to my work. With a background in communication design, illustration, and UX, I craft emotionally driven brand identities and engaging user experiences. I blend storytelling and design to create deep connections between brands and their audiences.

About

I'm a storyteller at heart
Using my experinc with narrative projects, ranging from magazines, writer workshops and video production

Work

In my process I’m fully embracing the design thinking method. It kicks off with getting to know the users through detailed research and creating lively personas that capture their needs. Then, I dive into defining the core problems and brainstorming creative solutions. I bring ideas to life with wireframes and interactive prototypes. Usability testing and feedback are key steps, helping me fine-tune and iterate the designs. This approach ensures my work is user-centered, innovative, and a joy to interact with.

Blog

7/13/2024

Through the ages of AI

I started using Midjourney exactly 2 years ago, mainly driven by curiosity about the technology. The technical side of how visual generative AI works is absolutely amazing to me. That’s why, like so many others, I started early on to experiment and see what these tools can do.